POST/CON 24

Project Overview

Role: Design Lead
Year: 2024

POST/CON 24 marked Postman’s highly anticipated return to hosting their user conference after the Covid hiatus, becoming their largest event to date in 2024. Over two days in San Francisco, attendees connected through engaging presentations, AI panel discussions, hands-on API workshops, and immersive product demos.

Visual Direction

The Postman game inspired the conference design and narrative. The theme centers on a player progressing through various levels to achieve success by becoming API-first.

Brand Systems

The POST/CON 24 brand guidelines, design systems, and applications were built around the core Postman brand. This strategy was intended to strengthen brand recognition while introducing visual diversity.

Keynote Design

Every element of the keynote was carefully crafted to deliver a cohesive brand experience. This included stage production, graphics, and animations within the presentation deck. Additionally, an intro animation was created to build excitement and set the tone for the keynote.

Event Space Branding

The conference was held at the Hilton in Union Square, San Francisco. Every touchpoint was carefully crafted to create a memorable brand experience, transforming the entire event space into a cohesive and immersive environment.

After-Party

To close the conference, guests enjoyed a performance by T-Pain at the iconic August Hall. The venue was arranged to offer a fun, branded experience featuring Postman arcade games and the Postmanaut mascot.