POST/CON 25

Project Overview

POST/CON 25, Postman’s user conference, brought together attendees for two days of keynotes, workshops, case studies, and live demos focused on exploring the AI-driven future of APIs.

I acted as the creative director, leading execution and overseeing branding, event design, activations, keynotes and presentations, social media, art direction, and vendor management.

Visual Direction & Theme

Inspired by modular building blocks, POST/CON 2025’s visual theme emphasizes collaboration and integration, with Postman at the core of innovation in APIs and generative AI.

The journey of the block, motion-driven interactions, and the Postman game all served as key storytelling and design influences.

Keynote Design

The keynote turns API development into a game where developers face boss battles that entail major challenges like integration, security, and scalability. Each stage, from design to distribution to orchestration, represents a level where defeating the boss unlocks progress. Postman acts as a trusty co-op partner, providing powerful tools as gear drops and power-ups to help developers conquer these challenges and master the API journey.

Event Space Branding

JW Marriott Los Angeles was transformed into an engaging space that fully immersed attendees in the Postman environment. Brand moments featured graphics that expanded our theme’s narrative, along with captivating activations such as a custom swag station, scenescape, lenticular wall, and many other interactive experiences.