Postman
Case Studies
Project Overview
Role: Designer
Year: 2022-Present
The Postman case studies page showcases real customer stories that highlight why millions of developers and hundreds of thousands of companies rely on the Postman API Platform, with examples spanning many industries and use cases.
Visuals for the initiative display branded illustrations and PDF assets that highlight how companies across industries scale their APIs with Postman, emphasizing clarity, storytelling, and a consistent visual language.
Case Study Artwork
To celebrate our customers, each case study features custom artwork in Postman’s signature brand style, showcasing the customer’s logo alongside an illustration that highlights the service they provide. This approach has sparked genuine enthusiasm and appreciation, with customers excited to receive and share their own bespoke illustration.
The Narrative
Each Postman case study is structured as a story, guiding readers through three pivotal phases—the challenge, the solution, and the outcome—to clearly illustrate real-world impact and results.
Sales & Marketing Collateral
A collection of customer success stories were transformed into engaging, easy-to-digest collateral to support sales and marketing initiatives. The content was streamlined to emphasize key insights and enhanced with visual elements to maintain an approachable, reader-friendly tone.
Make it stand out
Customer Advocacy Videos
The talented team at Big Button brought the customer success stories to life through fun, on brand videos. Their work encompassed conceptualizing, directing, animating, and producing the compelling visuals featured in each case study.
