TaskHuman
Project 01/02 : 2020 Illustration System Development
Project Overview
Role: Art Director, Illustrator
Year: 2019-2020
TaskHuman is a platform offering personalized 1:1 video coaching on work and personal life topics, providing comprehensive support and guidance for overall wellbeing.
As the art director and illustrator, I developed their brand illustration style and system, creating an extensive library of product and marketing visuals. This style played on the use of positive and negative space, following the brands core colors. The project earned recognition as Runner-up in Creative Quarterly 61 and was featured on World Brand Design Society and AIGA Eye On Design.
Brand Illustrations
Visuals created for blog posts, email campaigns, sales enablement decks, pitch materials, and other marketing use cases. These illustrations highlight different product scenarios and user experiences while reflecting key coaching topics featured in the TaskHuman offerings.
