TaskHuman
2022 Rebrand
Project Overview
Role: Art Director, Illustrator
Year: 2021-2022
This project builds upon and evolves the previously created TaskHuman illustration system, developed prior to the company’s rebrand and refreshed visual identity.
TaskHuman is a mobile platform that connects users with live wellness coaches for one-on-one video sessions.
As Art Director, the responsibility included defining the new illustration style and developing a cohesive visual system that aligned with the updated brand direction.
Illustration System
An illustration system was developed to establish an inclusive visual style that celebrates diversity through a balance of organic and geometric forms. The approach draws on the new color system, which pairs yellow with shades of blue and gray to create a strong, cohesive focal point.
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A key system goal was to showcase diversity in ethnicities, cultures, races, ages, body types, etc. A challenge was to accomplish this without using skin tones and facial details. Real-world references help reflect our vast pool of users and coaches.
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Geometric shapes help add visual interest without relying on adding details. This helps simplify the form and figure. The usage of ellipses, straight lines, and bezier curves achieve this aesthetic throughout the illustration system.
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The illustration color system follows a limited palette to maintain consistency and produce branded assets. Values of blue, yellow, and neutrals form the palette. Pairing of our primary colors adds playfulness and draws focus to certain details.
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The illustration system comprises a variety of perspectives to establish the scene and build a narrative. Different perspectives define the level of complexity of the imagery.
In-App Experience
The product’s look and feel were reimagined to align more closely with the marketing design system, creating a cohesive and consistent user experience.
Editorial Illustrations
A variety of visuals were created for blog posts, email campaigns, sales decks, pitch materials, and other marketing uses. These illustrations highlight different product scenarios and user experiences while reflecting key coaching topics featured in the TaskHuman offerings.
