Vintage Vision
Project Overview
Role: Creative Director & Designer
Year: 2025
Vintage Vision supplies the film and event world with rare automobiles. The fleet spans decades, backed by detailing, dry-ice cleaning, and storage for collectors who expect precision. Each car is a piece of history, kept ready to perform on camera and hold its own with a discerning clientele.
Built from the ground up, from identity to art direction, the brand pairs vintage romance with modern restraint. The result reads like one of its own cars: made with care, meant to last, unmistakable at a glance.
The Identity
Vintage Vision serves collectors and studios, an audience fluent in heritage and craft. The identity was built to match, drawing on the badges and emblems of classic marques: the "V" monogram carries their authority, and its serifs nod to the crests and scripts of a vintage era. The serif mark is paired with a clean, modern sans, so the past and present sit together, letting the brand live in both eras at once.
The Details
Beyond the mark, the system leans on a familiar kind of nostalgia. The grid running through the collateral recalls a strip of film pulled from an old camera, framing each vehicle like a negative worth keeping. It ties the modern identity back to the analog era these cars come from.
