Postman
Project Overview
Role: Staff Visual Designer
Year: 2022-Present
Postman is an API platform that simplifies the entire API lifecycle, enabling faster development and collaboration across teams.
As a Staff Visual Designer on the creative team, I've spent the last few years shaping how Postman shows up in the world. The work spans brand identity and design systems, advertising, campaigns and go-to-market, illustration, editorial and publications, event and experiential design, presentation design, activations, social media, web, and marketing collateral. Diverse in form but connected by a consistent visual language built to support Postman's mission and scale with the brand.
OOH Brand Campaign
Concept and visual design for Postman’s 2025 “Are your APIs ready for AI?” campaign, a web-led experience encouraging teams to strengthen API foundations before scaling AI. The campaign extended into Postman’s first multi-city OOH rollout across San Francisco, New York, Atlanta, and Seattle, generating 100M+ impressions and driving measurable lifts in brand awareness, web traffic, and conversions.
Brand Color System
A systematically evolved color system that unifies Postman’s visual language across brand and marketing. Supported by comprehensive design guidelines and a feature-rich microsite for exploring, applying, and validating color in real time.
Developer’s Guide Zine
Crafted for events and meetups, The Developer’s Guide to AI-Ready APIs follows an API evolving from raw to AI-ready. It was printed using risography for a collectible quality and built for quick consumption.
Postman Case Studies
Postman Case Studies bring customer success stories to life through distinctive design and storytelling featuring custom illustrations, cohesive brand visuals, and thoughtfully produced videos.
The Postman Blog
100+ editorial illustrations created for the Postman Blog, spanning AI, API-first development, product updates, and engineering, each designed to give technical content a distinct visual voice and drive community engagement.
Japan Launch
Marketing collateral created for the introduction of Postman in Japan.
Student Leader
The Student Leader Program empowers students to become a leader, educator and advocate for API literacy on their campus.
